For decades, speed (and profit) has ruled the actions and operations of clothing brands. Producing and selling tons of garments, in as little time and as cheaply as possible being the sole objective. Aptly deemed “fast fashion”. The term“slow fashion” started gaining momentum around 2007. Kate Fletcher, a British journalist beautifully summarises slow fashion:
“Slow fashion is about choice, information, cultural diversity and identity. Yet, critically, it is also about balance.”
Slow fashion takes all aspects of production into consideration: from the making of the products, to the eventual distribution and, finally, the experience of the wearer. The ultimate goal is to encourage a more environmentally and socially conscious approach to fashion.
Here’s how (and why).
Plastic
From raw material to packaging, fast fashion favours plastic. An MIT study found that the average polyester shirt produces 5.5kg of CO2, the same emissions as driving 13 miles in a passenger car. In 2015, polyester production was responsible for 700 million tonnes of CO2, the equivalent of the annual carbon emissions of Germany. Slow fashion favours a movement towards zero plastic, encouraging natural fabrics, paper packaging, et cetera.
Chemicals
Over 2000 chemicals are used in order to dye textiles – including mercury, lead, formaldehyde and chlorine. Not even 1/10th of the 1600 used just in textile dyeing are approved by the Environmental Protection Agency. Slow fashion movement has a commitment towards minimising these chemicals across the supply chain through organic farming, plant based dyes, worker hygiene programs, et cetera.
Sweatshop(s)
On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. More than 1,100 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. Rana Plaza was a factory complex in Bangladesh, where more than 5,000 people worked making clothes for some of the biggest global fashion brands. The victims were mostly young women. And the tragedy was preventable.
It’s almost 8 years since The Rana Plaza tragedy, not much has changed. The vast socio-economic (and geographic) difference between garment workers and consumers has led to sinfully opaque supply chains. Supply chains that often depend on forced labour and inhumane work conditions. Slow fashion movement aims to create a transparency across this supply chain, aiming to improve working conditions for people who make our garments.
Consumption Chaos
Constantly bombarded by imagery of the next “in” style, accompanied by cheap man-made fabrics, fast fashion convinces consumers that clothes from the previous seasons are now passé, aggressively promoting an endless cycle of overconsumption. Slow fashion aims to rather encourage simpler, smaller wardrobes, timeless designs.
Choose slow. Shop responsibly.